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Selfridges Desk
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Al-Jawad Pike were commissioned by Selfridges to design a new reception desk for their historic Oxford Street store in London.
Conceived as a timeless piece, the desk is cast entirely in silicon bronze - a highly technical process involving 26 individually formed curved and flat sections. The design draws inspiration from the bronze materiality of the Josephine Baker statue, as well as art deco motifs found in the original Beaux-Arts building.
Texture plays a central role, with carefully reapplied grain patterns and a waxed finish creating a richly tactile surface. Repeated diamond-shaped details echo architectural elements found throughout the store, with the final form referencing the geometry of a cat’s cradle figure.
Photography by Ståle Eriksen
London, UK,
2025,
retail
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